After his graduation in New Delhi, Grover started as Marketing Analyst in 1982-83. Next in the United States he was Graduate Research Assistant at the Southern Illinois University from 1983 to 1985, and at the Katz Graduate School of Business of the University of Pittsburgh from 1985 to 1988. After another year as lecturer he moved to the University of South Carolina, where he became Assistant Professor, in 1994 Associate Professor, and from 1998 to 2001 Full Professor. Since 2002 he is Chaired Full Professor at the College of Business & Behavioral Sciences of the Clemson University.