The next music video that she did with the band, also OK Go's most popular one, was "Here It Goes Again" which she created, choreographed, produced and directed with the band in 2006. The "treadmill dance" video was inspired, she said in 2010, by her noticing that "people were marching sort of in sync on their treadmills. ... [I]t was like they were all in this unwitting choreography together." The video, which has had over 50 million plays on YouTube since being posted in July 2006, was performed live at the 2006 MTV Video Music Awards and won a 2007 Grammy Award for best short-form music video. Sie conceived the idea for the treadmill video, and she and the band shot it at her home dance studio using a friend's borrowed video camera.