The discovery of buckminsterfullerene caused Kroto to postpone his dream of setting up an art and graphic design studio – he had been doing graphics semi-professionally for years. However, Kroto's graphic design work resulted in numerous posters, letterheads, logos, book/journal covers, medal design, etc. He produced artwork after receiving graphic awards in the Sunday Times Book Jacket Design competition (1964) and the Moet Hennesy/Louis Vuitton Science pour l'Art Prize (1994). Other notable graphical works include the design of the Nobel UK Stamp for Chemistry (2001) and features at the Royal Academy (London) Summer Exhibition (2004).