Founded in 1989, ANDAM (National Association for the Development of the Fashion Arts) seeks, in the words of its President Pierre Bergé, "to identify emerging talents in contemporary fashion design and offer them the means to exist, to produce a runway show during Paris Fashion Week, and to establish and develop their label in France, thus perpetuating the dynamism of the Parisian fashion scene." Thanks to its sponsors (Fashion GPS, the Pierre Bergé Yves Saint Laurent Foundation, Longchamp, Yves Saint Laurent, Galeries Lafayette, thecorner.com, OTB, LVMH, Swarovski, Hudson’s Bay Company), as well as of two public institutions, the DEFI and the French Ministry of Culture and Communication, ANDAM is the largest international fashion Prize, a driving force in the development of new fashion designers in France. Renzo Rosso, was the mentor of the 2013 ANDAM finalists. In addition to the financial endowment of the prize, the winners benefited from the strategic, creative and commercial coaching of a worldwide fashion industry Entrepreneur, helping the winners develop their label and build an international reputation.