In 2003 Shah was cast in her most notable role to date. She played Kareena Ferreira in the BBC soap opera EastEnders. The Ferreira family were not well received by critics or viewers and were dismissed as unrealistic by the Asian community in the UK. In 2004 the new executive Producer, Kathleen Hutchison, made the decision to axe the entire family in a bid to improve the show, which had suffered from a vast ratings decline. Shah subsequently left the show in 2005.