Along with his wife, Bertelli has a passion for contemporary art and culture which led, in 1993, to the creation of Fondazione Prada, whose activities span from art exhibitions to architecture, film festivals, philosophy and other cultural projects, held both in its Venetian palace on the Grand Canal, Ca’ Corner della Regina, and a 19,000 square metre exhibition space in Milan, which opened in May 2015. Some Fondazione Prada projects were in locations such as Paris, London, Seoul and Tokyo.