After the massive success of Grand Theft Auto III, Lazlow took a larger role in Grand Theft Auto: Vice City (2002). Rockstar Games hired Lazlow's production company, Radio Lazlow, to co-write and produce all the radio stations in Vice City as well as minor character and bystander scripting. In this game, which takes place in 1986, Lazlow is the host of Vice City radio station V-Rock. In this fictional universe, Lazlow had mentioned in III (which is set in 2001) that he used to host the rock station before he was kicked off.