There was fan backlash to his 2008 marriage due to his wife's previous dating history. In an appearance on a talk show hosted by Kang Ho-dong in 2009, Kwon said, "After I got married, membership in my fan cafe dwindled from 240,000 to 135,000 - it was like a stock market crash." He also said that before he got married, he had an average of seven TV commercials per year, but by early 2009 that number had dwindled down to zero.