As a critic, Landau wrote for Rolling Stone from its first issue and for other publications. In Volume 1, Number 1 of Rolling Stone, published on November 9, 1967, Landau compared Jimi Hendrix and his debut album, Are You Experienced, to Eric Clapton and Cream's debut album, Fresh Cream (both released months before, and both Hendrix and Cream having made huge American splashes as live performers that summer). The next few issues saw Landau staking out more traditional R&B and soul territory with profiles of Aretha Franklin, and Sam and Dave, plus a posthumous Otis Redding appreciation.