While attending the auction of the site of the former Triumph factory to buy the site for house construction, Bloor bought the collapsed Triumph brand in 1983. After sub-licensing the brand for a period, he invested over £80 million into rebuilding the marque, opening the new Hinckley factory in 1991. After a factory fire in 2002 stopped production the factory was rebuilt, and now produces 46,000 motorcycles per annum.