Die Antwoord (pronounced [di ˈɐntvoərt], Afrikaans for "The Answer") is a South African rap group formed in Cape Town in 2008. The group was formed by du Toit, her then-partner Ninja, and Producer God (formerly referred to as DJ Hi-Tek). Die Antwoord is part of the South-African counterculture movement known as Zef. The band released their debut album $O$ in 2009. It was made freely available online and attracted international attention for their music video "Enter the Ninja". After briefly signing with Interscope Records, in 2011 they founded their own label, Zef Recordz, and released their second and third studio albums, Ten$Ion (2012) and Donker Mag (2014). They released their fourth album, Mount Ninji and da Nice Time Kid, in 2016.