In March 2008, Lew returned to the public company stage, rejoining the board of the listed company Premier Investments, as its chairman. At the same time, Premier announced a takeover offer for Just Group, one of Australia's largest Retailers which owns Just Jeans, Portmans, Dotti, Peter Alexander, Jay Jays, Smiggle and Jacqui E. Analysts criticised the offer for being too low and comprising less than half in cash. In publicly explaining his offer, Lew said Just Group was trading worse than had been disclosed to the investment community. Just Group's Dr Pollard disputed this claim and threatened to report Lew for breaching the Corporations Law and rules relating to takeovers for making claims of this kind outside the formal documentation associated with his bid. Media commentators were strongly critical of Lew's tactics, with one describing him as "stunningly gauche".