Nelson identified other trends. Fewer places review books now, unfortunately, but there is more information available to consumers who may not want in-depth literary reviews of a book; rather, they want to know whether it's worth plunking down $25, and that's it. In some respects, according to Nelson, smaller publishers are better off than large houses which have huge budgets devoted to overhead; for Example, Nelson said a small "mom and pop" publisher can do five books a year and be profitable. She still thinks it's tough times for people employed within the industry; she said "You can do all the right things and still lose your job." She thinks business-to-business magazines will become available mostly online, and soon. In the past, self publishing was seen as the "exclusive realm of egomaniacs, eccentrics, and failures," according to a reporter in the Los Angeles Times, but over the past decade or so it's become more popular and somewhat better accepted. Nelson commented in 2010 that there were more instances of publishers picking up a self-published book, although such success stories are still rare. "Publishers are taking self-published books more seriously," she said.