In 2010, one of his friends informed him that Bollywood film production house Yash Raj Films (YRF) was auditioning for new faces. Saleem was interested and he gave his audition. However, it was 8–9 months before he got confirmation from the production house that he had been selected. The film for which he was selected for was Mujhse Fraaandship Karoge, a romantic comedy set against the backdrop of social networking site Facebook; it was directed by debutante Nupur Asthana. Mujhse Fraaandship Karoge is a love story which develops on Facebook where the protagonists change identities to make their partners fall in love with them. Starring newcomers Nishant Dahiya and Saba Azad, along with Saleem and Tara D’Souza, the film was released under Y-Films, a subsidiary of YRF. The role that Saleem had to play was that of a college prankster called Vishal Bhatt, who with his friend Hacky, go on playing pranks on their friends. Saleem explained that he "liked the script and I did it. I feel the youth will relate and connect with it. I think the movie will put me in a different light and open lot of doors for me." The youngsters had to undergo a month of workshops under Aditya Chopra, where they rehearsed each other's lines from the script.