In March 2007, Khan's TV commercial for the men's underwear brand, Amul Macho, showed her provocatively scrubbing and washing some underwear, simulating an orgasm. It created a strong controversy and was banned by the Indian government on the grounds of sexual profanity. Khan responded in an interview, "Forget about the ban and people taking out morchas (protests) against me and burning my posters in Bombay (Mumbai). At the end of it people from the creative field have loved it." The company re-hired Khan, shot a sequel to that commercial with a different theme, and released it in February 2008.