The mask was constructed by Tony Gardner, the same man who built the "Ghostface" mask from every Scream film, and its design was personal. Landon explains, "During preproduction... I was expecting my first son. I don't know if I just had babies on the brain, or if I was subconsciously scared to become a father, but that baby image was floating around in my head. Tony made us a pig mask, too, but when I wore the baby mask in the office, I scared a co-worker, and we thought... yeah, this is it. This is the one." Scream itself was listed among the influences Christopher Landon took for the film, along with Halloween (1978), Groundhog Day and comedies of the 1980s such as Sixteen Candles and Back to the Future, given he aimed to make a "fun, silly horror movie". He also aimed to emulate the protagonist's personal growth in Groundhog Day to comment on "this age of social media and all the crappy things that kids do to each other."