Differences in character between the Sailor Soldiers mirror differences in their hairstyles, fashion, and magical items, which has translated well into doll lines. Sales of the Sailor Soldiers fashion dolls overtook those of Licca-chan in the 1990s. Mattel attributed this to the "fashion-action" blend of the Sailor Moon storyline; doll accessories included both fashion items and the Soldier's weapons. The first line of dolls included Queen Beryl, the first major antagonist of the series, a decision that was described as a "radical idea". The first dolls based on Chibiusa surprised Takeuchi because, at that time, the author had not even finalized the character's hairstyle, and explains that viewing the doll's head from various angles was wonderful. Bandai introduced a line of little dolls that included the Amazoness Quartet and, according to Takeuchi, these were their favorite because "with their costumes and faithfulness to the originals, the dolls really excelled." Bandai has released several S.H. Figuarts based on the characters' appearances from both the first anime adaptation and Sailor Moon Crystal. Among those figures are the Sailor Soldiers, Tuxedo Mask, Black Lady, and Zoisite disguised as Sailor Moon. In early 2014, Megahouse released a set of trading figures consisting of twelve figurines, two for each Sailor Soldier and two for Tuxedo Mask.