In 1996, Senreich was employed by Wizard Entertainment, gradually rising to become its editorial Director. In 1996 or 1997, Senreich met Green when the actor, a fan of Wizard magazine, responded enthusiastically to an interview request. With Green, Senreich created in 2000 and 2001 Sweet J Presents, a web-based series of animated shorts presented on screenblast.com. Adult Swim contracted the Robot Chicken series on the basis of these shorts.