On 18 August 2011, Laviscount became a housemate in Channel 5's Celebrity Big Brother 2011. He lasted until the final week, finishing fifth. On the show, he flirted with fellow housemates Amy Childs and Kerry Katona. He found himself torn between the attentions of Katona and Childs which culminated in "Bedgate" where he ended up sharing a bed with the latter after a drunken party. He was dubbed 'Mumbles' by his fellow housemates.