Jeffrey Hunter played the commanding officer of the USS Enterprise, Captain Christopher Pike, in the rejected Star Trek television pilot "The Cage". In developing a new pilot episode, called "Where No Man Has Gone Before", series creator Gene Roddenberry changed the captain's name to "James Kirk" after rejecting other options like Hannibal, Timber, Flagg and Raintree. The name was inspired by Captain James Cook, whose journal entry "ambition leads me ... farther than any other man has been before me" inspired the episode title. The character is in part based on C. S. Forester's Horatio Hornblower hero, and NBC wanted the show to emphasize the captain's "rugged individualism". Jack Lord was Desilu Productions' original choice to play Kirk, but his demand for fifty-percent ownership of the show led to him not being hired. The second pilot episode was successful, and "Where No Man Has Gone Before" was broadcast as the third episode of Star Trek on September 22, 1966.