In 2007, Bruce landed his most notable role of Chris Hughes on the CBS daytime soap opera As the World Turns. Bruce became the eighth actor to play the role, succeeding Bailey Chase, who played the role from January 29, 2003 to January 20, 2005. Bruce made his debut on October 25, 2007. In August 2008, it was announced that Bruce was downgraded to recurring status. He made his final appearance on October 15, 2008.