In July 2011, at an event at the Talenthouse in Palo Alto, California, Brunetti offered the audience his perspective on working on House of Cards and told the audience, “...Silicon Valley should start making content... Netflix creating original content is a game changer." Brunetti also told the audience that he thought Amazon, Hulu and Fandor would join Netflix in producing their own content, which would lead to subscription cable companies (like HBO) to offer a la carte content in the next 5 years. In May 2012, Amazon announced plans to create original content. Hulu also announced similar plans in 2012. In August 2012, HBO began a la carte subscriptions for their Service in Norway. In early 2013, Verizon unveiled plans to offer cable channels a la carte to consumers.