In May 1996, Berman started Plan B Entertainment, an independent motion picture company affiliated with Warner Bros. In 1997, Warner Bros entered into a joint venture with Village Roadshow Pictures, and Berman was appointed chairman and CEO. Considered "one of the industry’s leading financiers and producers of studio released motion pictures," the Village Roadshow and Warner Bros. partnership was extended in 2012 to 2017. The company established a second joint partnership with Sony Pictures Entertainment in 2014.