Maggi is the world’s largest soyabean Producer. His accusers hold him responsible for the destruction of the Amazon rainforest. His defenders say he is taking Brazil forward. In this respect he is unapologetic, telling the New York Times in 2003: "To me, a 40 percent increase in deforestation doesn't mean anything at all, and I don't feel the slightest guilt over what we are doing here [...] We're talking about an area larger than Europe that has barely been touched, so there is nothing at all to get worried about".