In 1999, Lefkofsky and Keywell created an Internet company, Starbelly, that specialized in promotional products. The firm experienced rapid "pre-bubble" growth and was sold to Halo Industries in January 2000, with Lefkofsky joining as chief operating officer. A little more than a year later, the company went bankrupt. Halo and Starbelly faced multiple lawsuits from shareholders, all of which were resolved by 2004.