In addition to being the former spokesmodel for the Canadian lingerie retailer, La Senza, Heming has appeared in advertisements around the world, including those for Dior Bronze, Escada, Gap, Garnier, Intimissimi, John Frieda, Palmers, and Redken. She has appeared on the covers of French Elle, Spanish Elle, Turkish Elle, US Glamour, Shape, Town and Country, and W Magazine. In 2005, Maxim magazine placed Heming at number 86 in its "Top 100" list.