In 2005 Hyman founded MOG in Berkeley CA. As founder and CEO of the award-winning music subscription Service, Hyman developed what has been described as one of the world's best music listening services. MOG provided consumers with over 19 million songs for a flat rate of $10/month with an easy, intuitive interface and the highest quality audio. Hyman also was responsible for creating the MOG Music Network, noted at the time as the largest music-centric advertising network, with over 1500 music publishers represented across 70 million unique visitors a month. While at MOG, Hyman worked with hundreds of publishers and labels to negotiate deals that would end up providing music catalogs that contained 19 million songs across every major label and hundreds of independent labels. Hyman also closed deals with large distribution partners across Carriers, ISPs, CE manufacturers, and Auto, including Verizon, AT&T, Telstra, Ford, BMW, Samsung, LG and many others. MOG was consistently voted "Best Music Service" by countless review publications.