Then in 2000, Cellebrum (now Spice Digital) was established by Dr M as the first Indian mobile value added services company for Telecom operators. In 2004, he founded Spice Hotspot (now Spice Retail) which was the first Indian mobile Retail chain. In 2009, he formed Si2i, a listed company in the SGX, by acquiring a major stake in the i2i. The company offers Operator products and services and ICT & Managed services.