His plan to introduce private management of some NHS trusts was also heavily criticised. The BMA called it a step towards privatising the NHS, Dr. Jonathan Fielden observed that there was no evidence private management was better than public sector management, commenting "How many of us have seen our Trusts bring in the management consultants, paying through the nose, only to get a half baked solution and one that the real talent in the NHS could have delivered for less?", Professor Allyson Pollock, head of the Centre for International Public Health Policy at the University of Edinburgh, said: "Bringing private management in will simply accelerate the process of privatisation of services which will have catastrophic effects for the patients and the public at large. It will mean less care for everyone, and more money for profits and shareholders". Nigel Edwards, of the NHS Confederation, said the government had tried drafting in private sector management before - at the Good Hope Hospital in Sutton Coldfield in 2003 - which was not successful. He commented: "What it revealed is that the reason that hospitals tend to fail is often much more complicated and much more difficult than just poor management".